Executive Impact Assessment

Authority Doesn't Happen by Accident.

People trust people, not logos. UpWrite Compass is the first diagnostic that turns executive and founder visibility into a single score, a clear benchmark, and a 90-day plan to move the needle.

60-second visibility check

What are you leaving on the table?

Answer five quick questions. We'll show you a directional band and an estimate of the visibility upside you're missing.

Step 1 of 5

  • 01

    Quoted or featured in a major publication in the last 90 days?

  • 02

    Published a book, podcast, or other 'owned' form of thought leadership?

  • 03

    Is your LinkedIn generating inbound opportunities each month?

  • 04

    Delivered a keynote or featured panel in the last 6 months?

  • 05

    Show up in ChatGPT, Perplexity, or Gemini for your category?

??

Your teaser score and opportunity estimate will appear here.

A look inside the report

What you'll actually see.

Cumulative footprint

Where consistency compounds.

481.8k
Total reach
today
EarnedOwnedSpoken

Authority profile

You vs. next tier.

CurrentTier target

Theme concentration

What you're known for.

AI & Workforce36%
Future of Work28%
Board Governance18%
Leadership18%

Reputation forms at the intersection of repetition and restraint.

The Problem

Gut feel isn't a strategy.

Most leaders know visibility matters, but have no way to benchmark where they stand or what to improve. Without a diagnostic, every media pitch, keynote, and post is a shot in the dark.

The Compass Score

One number. Four tiers. A clear next move.

Emerging0–25

Largely invisible to the market

Building26–50

Pockets of presence

Strong51–75

Known voice in their lane

Commanding76–100

Category-defining presence

Who it's for

Who uses Compass?

Compass is built for any leader, team, or program where executive visibility translates directly into opportunity.

Founders

Assess and architect your market footprint as you scale.

Startup teams fundraising

Sharpen founder visibility ahead of investor and press conversations.

Solopreneurs

Turn expertise into a recognizable, repeatable presence.

Executive teams

Benchmark the leadership bench and align on a single visibility plan.

Marketing officers

Add measurable executive-visibility capability to the comms stack.

Leadership programs

Give participants a diagnostic that makes progress concrete.

Executive networks

Offer members a benchmark and roadmap they can't get elsewhere.

How it works

From diagnostic to roadmap

01

We do the deep dive

Our team analyzes your public-facing activity using only publicly available information. No passwords, no logins — a very light lift for you and your team.

02

AI Visibility scan

See how you're performing in ChatGPT, Claude, Gemini, Perplexity, and other major LLMs.

03

Receive your score

Your overall Compass Score plus a breakdown across key visibility dimensions.

04

Get your roadmap

Executive summary, strengths, gaps, and a tailored 90-day plan.

Investment

Simple, transparent pricing.

One flat rate per leader. Volume pricing for teams and cohorts.

Individual

$2,500/ assessment

For a single founder or executive. One-time, no subscription.

  • Full Compass diagnostic & score
  • AI Visibility scan across major LLMs
  • Executive summary, strengths & gaps
  • Tailored 90-day roadmap
Volume

Teams & cohorts

Custom

Discount pricing for executive teams, leadership programs, and networking groups assessing multiple leaders.

  • Everything in Individual
  • Side-by-side team benchmarking
  • Aggregate insights for the cohort
  • Discounted per-seat pricing
Request volume pricing

About The UpWrite Group

Built by people who've done the work

The UpWrite Group has spent decades positioning founders, CEOs, and executives for media coverage, keynote stages, and market authority. Compass is the diagnostic we wish we'd had.

Full transparency: we hope this assessment is just the beginning. We offer PR, communications, and ghostwriting services built to aggressively boost your visibility — our clients close multimillion-dollar deals from LinkedIn, land tier-one media placements, secure $10K+ speaking engagements, and more.

Visit theupwritegroup.com

Brands our team has worked with

Accenture
Cisco
AT&T
TIAA
The John Maxwell Company
Sprint
Castrol
Shell

Get started

Request your Compass assessment

Reserve your assessment with payment up front, or send us a note and we'll be in touch.